İtalya'nın Mücevher Sanatı Sofya'daki Büyükelçilikte Sergilendi

The Excellence of Italian Jewelry on Display at the Embassy in Sofia

(ANSA) - SOFIA, 22 GIU - The Italian Embassy in Bulgaria and the ICE Agency in Sofia, in collaboration with Giulian Watches & Jewellery—a leading importer and distributor of jewelry and watches in the Bulgarian market—organized “Made in Italy: the Art of Italian Jewelry,” an evening dedicated to promoting Italian art and jewelry. The event offered a large audience of industry professionals, journalists, representatives of the diplomatic corps, and figures from the entertainment world the opportunity to admire, right in the historic halls of the Italian Ambassador’s Residence in Sofia, the masterpieces created by nine leading Italian jewelry brands: Baraka, Cammilli, Damiani, Fope, Marco Bicego, Palmiero, Roberto Coin, Serafino Consoli, and Utopia. The guest of honor was the renowned prima ballerina Marta Petkova, accompanied by four other dancers from the Sofia Opera and Ballet Theater, who wore a selection of the exhibited creations for the occasion. Addressing the more than 120 guests in attendance, Ambassador Marcello Apicella highlighted how the Italian jewelry sector fully embodies the quality, pursuit of perfection, and artisanal craftsmanship that distinguish the excellence of “Made in Italy.” He noted that the sector generates billions of euros in revenue each year, supporting thousands of highly skilled jobs. All of this, he concluded, helps confirm Italy’s position among the world leaders in goldsmithing and jewelry. Emanuela Giulian, curator of the exhibition and official representative of the participating Italian brands, highlighted in her remarks the strong ties to Italy and the deep synergy with the country’s artisanal and manufacturing excellence. The initiative follows in the footsteps of the agreement signed in 2025 between the ICE Agency in Sofia and Giulian, which launched a partnership aimed at increasing the visibility, distribution, and sales of Italian jewelry products in the Bulgarian market, consolidate and improve the performance of both established and newly introduced Italian brands, and promote the “Made in Italy” image through a specially designed marketing plan. On the sidelines of the event, Ambassador Apicella gave an interview to BTV, the largest private national television channel, which can be viewed at the following link: Read article...